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What's Driving Hotel Loyalty Membership


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PwC's Consumer Intelligence Series interviewed 1,026 business and leisure travelers to understand how their preferences influence investment priorities for the world's leading hotel loyalty programs.


Here's what you need to know.


Millennials aren't that different

Travelers aged 30 & older have an average of 3.6 loyalty memberships

Millennials have an average of 3 loyalty memberships

The same goes for business travelers but millennial leisure travelers had fewer loyalty memberships

(Read more at: Hotelnewsnow.com)