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What Women Want from Hotel?


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Travel research indicates that the female head of household makes the bulk of leisure travel decisions – either directly or through ‘grocery list’ male counterparts. So, while we’re fussing over our operating costs to the barebones, we may be cutting corners that really cost occupancy and loyalty. In particular, if you are targeted the premium/luxury segment, or are a fully independent operator, you can easily capitalize upon these suggestions. (These are not presented in any order of importance or cost to your operation.)


1. Choose your bathroom amenities carefully.

Whereas most males can’t tell the good from the ugly, women know instantly. It’s more than improved packaging; it’s what’s inside those mini-bottles that count. Great brand names are not privately labeled – they don’t have to be! Brands like Clarins or Molton Brown charge more for their amenity programs because they provide instant recognition. Lastly, size does count. Make sure the bottle size is at least enough for two. A 30ml bottle should be the minimum.


2. Fresh flowers make a statement.

Flowers are more than just lush colors and pleasant fragrances. A single fresh flower in a bud vase indicates a degree of care for the room and a link to nature. Plan at least one floral display for the bathroom and another for next to the bed.

(Read more at: HotelInteractive.com)