Understanding the Modern Day Traveler
Hoteliers have always made it a priority to know the types of guests (business, leisure, and affluent travelers) that stay at the hotel. Hoteliers often seek to know the reason or occasion for which the guests are traveling in hopes of gaining a better insight about their guest that would in turn help hotel management provide better customer service and offer the most sought after amenities. Understanding today’s travelers is key to uncovering more marketing opportunities. In a recent study by global consultancy, HVS London, most hotels are failing or struggling to keep up with how travelers are now behaving, which will hurt guest satisfaction. According to HVS, “there is a new breed of guests whose needs and demands are entirely different from previous generations.” In order to appropriately attract leisure and business travelers in the coming years, hoteliers must think like travelers and identify the wants, needs and demands of that particular traveler. Being in tune with what the modern day traveler wants will increase guest satisfaction and most importantly increase the likelihood of converting an online visitor into a guest. To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guest and adapting to his or her needs.
More information at http://www.e-marketingassociates.com/understanding-modern-day-traveler/