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The 2013 Traveler's Road to Decision: Affluent Insights


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According to a new study conducted by Google, affluent travelers research various elements of travel across devices, before and during their trips, and they are likely to book on the basis of loyalty program membership.

The study found

- Affluent travelers rely on digital for travel inspiration as well as research and booking.

- Affluents comparison shop for travel, and half anticipate shopping around more in the next year.

- Affluent travelers move across devices for all types of travel activities, from research to booking and check-in.

- Online travel video usage is increasing among affluents.

- Affluents are increasing their enrollment in loyalty programs, which impacts their likelihood to book.

More details at http://think.storage.googleapis.com/docs/travelers-road-to-decision-affluent-insights_research-studies.pdf