Observation: How Top 10 Changes in Online Travel Will Affect You?
Digital technology and the connectivity it brings have disrupted the way decisions are made – from getting informed, the transaction itself to the experience and how it is shared. This is evident in many industries and has resulted in new business models emerging to capitalize on new opportunities and ways to engage, influence and win consumers.
The travel and tourism sector is one that has clearly been disrupted by digital technology. To gain current insights into the key trends and influences in the four major segments of the consumer decision cycle: inspiration, decision, purchase, and experience, Text 100 commissioned a survey to examine how digital technologies have contributed to fundamental changes in the tourism industry.
We have extracted ten key observations from the survey findings that zoom in on leisure travel patterns, points of influence and preferences, as well as the use of digital technology and impact of social media.
(Read more on: Eyefortravel.com)