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Storytellers Needed in the Hotel Data Game


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Finding the right data is not the problem. In a world with more information feeds than ever before, a far greater challenge is synthesizing that data to some digestible, actionable nugget at the property level.

Sloan Dean, VP of revenue optimization at Ashford, cuts the clutter by asking one question: Does the data drive decisions?

 “If it’s not, why are you bothering with the time to talk about it?” he asked attendees during a panel at the recent Revenue Strategy Summit in Washington D.C.

Relevancy trumps volume in today’s competitive hotel landscape, Dean added.

 “Over the next 10 to 20 years, the data companies will be the value creators in the American economy,” he said.

(Read more at: HotelNewsNow.com)