培训动态Google recently presented the findings of its 2014 Traveler Study in a one hour webinar. Here are the highlights with regards to travelers and brand loyalty.Last week, Google presented the findings of its 2014 Traveler Study in a one hour webinar. The data covered a wide range of topics, including mobile behaviors, inspiration, travel research, mobile behaviors, the influence of TV and Video, and family travel. The webinar was hosted by Katy Galambos, Google’s Industry Analyst for Travel. Here are some of the highlights with regard to the behavior of consumers booking travel on smartphones.A hotel’s business mix is commonly comprised of a different percentage of segments, such as business and leisure travelers. These segments of travelers are two separate entities that have different wants, needs and travel patterns. A better understanding of your business mix of leisure and business travelers can ultimately lead to more success for your hotel if action is taken according to their preferences. Here are some important points to understand about business and leisure travelers and a few ways for hoteliers to cater to these two segments.