培训动态In this post, we'll uncover the mystery behind some of the most commonly used digital marketing acronyms to help hoteliers make sense of our hotel online marketing jargon.With the emergence of social media, and visual-rich website experiences, visual storytelling has become a necessity for hotels to stand out online today.5 Content Marketing Ideas for Independent Hotel Owners: 1. Capitalize on Local Attractions; 2. Become a Content Concierge; 3.Let Them Peek Behind the Curtain; 4. Engage with Local Businesses; 5. Understand the Social Language.Every copywriter or content marketer knows that there are some words that have more clout over the decision making process than others. Funny thing is, these powerful words don’t sound so powerful or complex. After all, its simple language that makes it crystal clear to our audience what we want them to do.Wanderlust-worthy photography, eye-catching graphics, and evocative copywriting are worthless if the hotel property is a shoddy product to begin with. NOTHING kills great marketing more than a bad product.Don’t get too creative here. When naming your video, use generic words that people will actually search for. You can add a twist, but keep it generic. To find out what people are searching for, simply use Google’s Keyword Planner.The battle for direct bookings is one that continues to rage between hotels and online travel agencies (OTAs). While OTAs drive over 20 percent of total room bookings, hotels suffer from the 10-25 percent commission fees they must pay to be listed. Of course, getting customers to visit your site instead of an OTA is not without its challenges. But, once there, how can you convince them to book directly through your website?