2014-06-05By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How could that possibly be beneficial for my hotel?” When it comes to using social media for your hotel, there are both search and social benefits.
2014-05-30Since we're always looking for examples of great hotel websites and also, how hotels can improve their websites, we asked the folks at Noise to come up with their 10 Commandments for Building Hotel Websites. We think these expert tips could apply to anyone building a website but Noise has a special few steps just for hotels. You're welcome.Research from Millennial Media, a mobile advertising specialist, and comScore, analyzes travel-related activities by thousands of users to understand travel brands’ advertising spend activity on mobile, their requirements and strategy to reach target customers.Today, travelers increasingly turn to peer reviews when deciding where to spend their hard-earned money. Many hospitality professionals already understand the value in harnessing online mentions to showcase their property. Guest comments and reviews are just one of the ways that guests show their appreciation for all the behind-the-scenes work you’ve invested in your business.Digital technology and the connectivity it brings have disrupted the way decisions are made – from getting informed, the transaction itself to the experience and how it is shared. How the changes will affect you?