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New Insights on Today's Asian Travelers


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As many as 1 billion people from the region could be traveling 15 years from now, creating what the BBC calls “continental shifts… in terms of travel, tourism and spending power.”


So how can you connect with this fast-growing market? The new TripBarometer study provides some insights. Conducted on behalf of TripAdvisor by independent research firm Ipsos, TripBarometer is the world’s largest traveler and accommodation survey. More than 5,000 travelers and hoteliers across Asia took part; here’s what they said about their 2016 plans.


Travel Spending

-         One-third of Asian travelers say they plan to spend more on travel in 2016 than they did in 2015 – 52% because they feel that they and their families deserve it.

-         Japanese travelers plan to spend the most of the Asian countries surveyed, with an average travel budget of US$5,600 for the year, followed by China (US$3,600) and India (US$3,100).

(Read more at: Hotelmarketing.com)