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Mobile Travel Content Consumption Is Rising but not Replacing the PC


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Commissioned by Expedia Media Solutions and conducted by comScore, the study demonstrates the expansive opportunity that the leisure travel market provides for marketers – at $58 billion, travel accounted for 37 percent of total e-commerce through the first half of 2013. The study tracks content consumption and sharing patterns before, during and after a trip is booked to help marketers understand how, when and where travelers are seeking and sharing digital content, both travel and non-travel related.

Online travel spending and mobile travel content consumption is rising, but not replacing the PC, creating more opportunity for marketers to engage with travelers.

More information at http://hotelmarketing.com/index.php/content/article/mobile_travel_content_consumption_is_rising_but_not_replacing_the_pc