Mobile Apps vs. Mobile Optimization – Which One Is Best for Your Hotel?
A mobile app or a mobile-optimized website? After some in-depth research, we here at Leonardo bring you a two-piece blog listing the pros and cons of each mobile platform and explain why one is the better choice for your hotel.
By now, every hotelier is well-aware of the prominence and significance that mobile has on the travel industry. According to Mashable, in 2013, 17.4% of all web traffic in the world came through mobile – and this number is expected to grow! It is no secret that for a hotel to stay successful and competitive, it must have a mobile-optimized site. The question has shifted from “Should I bother with mobile?” to “What is the best way for me to incorporate mobile into my hotel marketing strategy?”
Here at Leonardo, a common question that we get asked by hotel marketers is whether they should build a mobile app or make their website optimized for smartphones and tablets. While they are similar, they also have their own unique advantages and disadvantages.
More details at blog.leonardo.com