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Key to Hotel Family Promo

2015-09-01

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The Fontainebleau Miami Beach’s summer promotion last year was big on value but not necessarily on flexibility, forcing family travelers to spend their credit on certain outlets.

So when the hotel’s marketing team, led by Josh Herman, decided to bring “Bleau Summer” back again this year, they wanted to loosen the reins to give families the freedom to put their $50 credit to use toward a wider range of offerings.

A tiny tweak to the promotion, perhaps, but it yielded dividends, Herman said. The hotel has booked “several thousand packages” already for an uptick in overall volume of between 10% and 15%, he said.

Such results are mirrored at independent hotels around the globe, where sales-and-marketing teams are casting the nets of value, flexibility and fun to reel in the family fish.

The Stafford London, for instance, has seen “a significant increase so far this summer” in demand from families for its “Family Fun in London” promotion, said Steven McGovern, the hotel’s director of sales and marketing.


(Read more at: HotelNewsNow.com)