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Is It Time to Return to Rate Disparity?


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In looking back at 2014, it seems that a major topic at all hotel industry conferences was the seemingly ever-increasing costs of customer acquisition. Numerous conference presentations,webinars and dozens of hotel industry articles focused on how the hotel industry has been out-maneuvered by online travel agencies that provide an easier-to-access marketplace and arguably a better digital experience over many hotel websites.

Perhaps 2015 will present the perfect opportunity for hoteliers to return to the era of “rate disparity,” or at least to “selective” rate disparity. 

More details at hotelnewsnow.com