How to Increase Mobile Conversions by Using Travel Reviews
Before we get into how travel reviews fit in, let’s have a reminder of some key statistics about mobile.
In 2014, approximately 40% of leisure travelers and 35% of business travelers will use mobile search engines to find hotels, and this number will only grow, with 72% of travelers worldwide saying that the ability to book via mobile device is useful.
The rapid move to mobile research and bookings means travelers require easier ways to access content.
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