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How to Create a Tremendous Offer on Hotel Website?


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The Holiday Inn Chicago Mart Plaza River North have created an exceptional special offers and packages section to their website that is aligned with their overall story. We’ll highlight their work as a best practice case study as we break down the anatomy of prominently displaying special offers on a hotel’s website.


1. First off, you need a compelling offer that is enough to stand out and evoke an impulse decision from a travel shopper. They need to be “special” enough to warrant extra consideration along the shopping journey.

(Read more at: Leonardo.com)