How Hotels.com Uses Emails to Keep Customer Loyalty
Some of my favourite and most dangerous emails are from Hotels.com.
Favourite for reasons I will explain. Dangerous because the offers are too tempting!
I'm usually not a fan of companies that send as many emails as Hotels.com – because some travel companies send a LOT – but Hotels.com has well and truly sucked me in with its email strategy.
Email Subject Lines
Hotels.com does a lot right when it comes to email subject lines. They're short, snappy and tempting.
I'd say I open about 90% of these emails, even when I can;t afford or am not planning a trip away.
They're often in the form of questions, or directly mention a huge discount or holiday destination.
(Read more at: Econsultancy.com)