How Hotel Revenue Managers Prepare for Next Season?
2014-07-28
Revenue managers have begun casting their nets ahead of the busy fall travel season. And while the approaches might vary, the end result is the same: capture more demand.
A handful of revenue managers shared some of their strategies for success during a meeting of the New York Chapter of the Hospitality Sales & Marketing Association International, held at Google’s offices.
Tactics discussed during a panel called “The traveler’s mindset: Capturing your share of the market for fall 2014” included:
1. reevaluating traditional customer segments;
2. partnering with marketing teams to maximize demand;
3. avoiding discounting by emphasizing value;
4. targeting profit rather than rate;
5. testing new types of rate structures, including add-ons as the airlines do; and
6. maximizing websites and mobile presence.
(Read more at Hotelnewsnow.com)