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Hotel Website CRO: Convert Looker to Booker


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Converting traffic into revenue is the optimal goal of any marketer and it involves art (design and copywriting) and science (data and statistics)

Here are 4 basics you need to understand for optimizing your conversion rate:

  1. Great design: Research from Northumbria University shows that a great design increases site trust and credibility.
  2. Clearly communicate your offering: Visitors need to understand clearly what you are offering.
  3. Build credibility: This can be achieved through great content and social proof
  4. Have a clear call to action: Make sure you only have 1 or 2 “calls to action” on a web page so you don’t confuse the visitor to your site

(Read more at: Jeffbullas.com)