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SoLoMo - Innovative Marketing Mode for Hotel

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SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo’s evolving impact on the hospitality industry is still being defined.

Practical applications of SoLoMo are not exactly abundant at the moment, though this is changing rapidly. One innovator typically leveraged by hotels in this domain is foursquare, the free app that lets users “check in” to a location with their mobile device to fulfill some social function or to locate (or be located by) friends. An additional local—and marketing—benefit is that foursquare offers recommendations, discounts, and coupons from local participating retailers. Some examples:

Starwood Hotels and Resorts uses foursquare as the central hub and backbone of its Starwood Preferred Guest loyalty program, which enables connected guests to earn rate discounts and “Starpoints,” updated offers from nearby establishments, and gather expert tips from fellow members.

More information at: http://thehospitalityblog.ecornell.com/solomo/