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Last-Minute Ideas to Capitalise On Valentine’s Day


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Valentine’s Day will soon be here, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending.


If you haven’t yet started planning how to capitalise on this year’s event, it’s not too late to start. A great last-minute offer and some carefully targeted distribution may be all it takes to entice your guests and boost your returns this time of year.


1. Segment Your Contact Database

Segment your contact database into lists of people that:

• Booked with you on Valentine’s Day 2014

• Are loyal, repeat guests

• Are loyal, repeat guests that have booked in on Valentine’s Day on a previous year

• Have joined your mailing list but are yet to book


More details at etourism.com.au