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Hoteliers Diversify Loyalty Program Offerings


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Hotel loyalty programs used to be all about accruing points and earning free hotel stays. But now hotel companies seek to offer guests more value and flexibility with loyalty programs, according to sources.

“Now more than ever, our members want more utility and flexibility. They want to be able to redeem their points more quickly and have more flexibility in the way they redeem them; in effect, they want more choice and control,” said Kendra Hayden, senior manager for Hilton HHonors.

More details at hotelnewsnow.com