Eight Service Strategies for Earning Five-star Reviews
Traveler reviews have had a disruptive effect on traditional rating systems, making a well-run budget hotel as likely to receive a five-star rating as an ultra-luxury hotel. Whether it’s circles on TripAdvisor, happy faces on Travelocity or stars on Google, Expedia, Yelp and Facebook, traveler ratings are shaped less by luxury features than by how well a business meets expectations.
While researching the most recent ReviewPro webinar, Earning Five-star Reviews with Remarkable Service, which attracted over 1,800 registrants worldwide, I asked representatives from a range of top-rated hotels, from economy to luxury, to share their strategies for earning five-star reviews.
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