8 Ways to Leverage Social Media
The fragmented medialandscapehas turned the traditional marketing funnel on its head, making it more difficult than ever for hotel marketers to either control their message or distribute it to a wide enough audience, according to panelists Monday during the “Essential insights” opening session of the 7th annual Social Media & Mobile Strategies for Travel conference hosted by EyeforTravel.
Hoteliers need not throw in the towel, however. For those with a deft hand and authentic approach, the social landscape actually can be leveraged to foster brand loyalists like never before, according to panelists.
Here are eight ways to do just that.
More details at hotelnewsnow.com