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8 Ways to Leverage Social Media


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The fragmented medialandscapehas turned the traditional marketing funnel on its head, making it more difficult than ever for hotel marketers to either control their message or distribute it to a wide enough audience, according to panelists Monday during the “Essential insights” opening session of the 7th annual Social Media & Mobile Strategies for Travel conference hosted by EyeforTravel. 

Today much of that power has shifted to content-creating consumers, armed not only with smartphones but also a bevy of social networks on which to shape and steer the conversation. 

Hoteliers need not throw in the towel, however. For those with a deft hand and authentic approach, the social landscape actually can be leveraged to foster brand loyalists like never before, according to panelists. 

Here are eight ways to do just that.

More details at hotelnewsnow.com