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The DOs & DON’Ts of Effective Hotel Websites


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A great website can be an extremely powerful digital marketing tool. It can help establish a brand and generate more business – if done correctly.

A website also gives your hotel the opportunity to present its beautiful visual story in a really effective way. It helps travel shoppers get a sense of the services, as well as the atmosphere, your hotel can offer them.

Check out these DOs and DON’Ts of an effective hotel website.


Do have a visually-dominated website. You most likely have many great visuals of your hotel already; therefore, make sure you are showing them off on your property’s website (and if you don’t, here are some ideas to easily find great visuals). With 55% of travelers listing photos as helpful content when looking for trip ideas, it’s very important to have a website that has a visual-first mentality.

More details at: blog.leonardo.com