Avoid Hotel Marketing Cannibalization, Guide All Traffic to Hotel Website
Hotels today find it getting harder to keep customers' attention. Add to the mix Airbnb, deep pocket OTA's, and meta search engines, and you are now competing in the big leagues, no matter how big or small your lodging operation is.
Now there is one competitor you absolutely do not need – yourself! Cannibalization of your hotel website traffic happens when you help your visitors leave your site via external links. It takes a lot of effort to get visitors to your site.
Here are the top ways you are confusing your visitors, and even pushing them off your site.