How Using Search Intelligence and Hotel Data Improve Booking Behaviour?
Today the travel supply chain has become highly fragmented,crowdedand complex with suppliers of hotel rooms, airline seats, tour packages and cars existing alongside intermediaries.Many of these intermediaries exist to offer travel product suppliers another and sometimes faster route to the end consumers. OTAs, GDSs, B2B Accommodation Wholesalers, Metasearch price comparison sites, branded dotcoms – all are part of the huge online travel market worth $313 billion in 2012 (according to PhoCusWright).
The shopper for travel products is spoilt for choice both in the diversity of what is on offer and the myriad of online sites where he can go to make that purchase. But judging by the rising look-to-book ratios, making that choice easy with the needs and wants of the consumer in mind has not yet been achieved.
More details at hospitalitynet.org