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Is Travel Ecommerce Reaching a Saturation Point?


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Travel ecommerce (online travel, digital travel – the terms often vary) has been on a roll for quite a while now. 

The emergence of technology-fueled travel ecommerce can be traced back to the 1995/1996 time window whenPreview, Travelocity andExpediafirst appeared.

It was of course much earlier, but let’s just use 1996 as the year where the category really started finding its feet. 

And, let’s face it, for nearly two decades it’s been an amazing ride. But perhaps now it’s time to start using the S Word: Saturation. 

Growth in digital travel will top out in many markets over the next four years. With air travel – and indeed the whole sector – operating in a consistent 3-5% growth model, anything less than 5% represents a reasonably steady state, 

eMarketer’s recent publication of two sets of datapoints illustrates the point. 

More details at: http://www.tnooz.com/article/travel-ecommerce-saturation-point/