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How China is Sculpting the Hotel Industry


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China is not just influencing the travel industry these days—the country is beginning to dictate it.

According to the third annual Hotels.com Chinese International Travel Monitor (CITM), published today, more than half of Chinese travelers surveyed said they now book their hotel room via the Internet or mobile apps, up from 45 percent in 2013.

On top of that, just under half go through online accommodation websites and online review sites, and one-third even check social media during their trip planning process.

According to China Information Network Information Center, China now sports an Internet usage rate of 45.8 percent. That equates to 618 million Internet users, including 500 million mobile Internet users. More than 90 percent of these users reportedly have a social media account. That’s why it makes sense that free Wi-Fi is now the most important amenity for Chinese travelers (59 percent surveyed). Nearly three-fourths (71 percent) ask about free Wi-Fi when staying at hotels.

(Read more at: Travelpulse.com)

(Full CITM 2014 Report at: Hotels.com)