8 Ideas to Increase “Bleisure” Hotel Business
Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too. Sherry Cummins offers a great framework to develop “bizcation” business for your hotel in her article, “Bizcation Business: Earn It Right and Earn It Now." Sherry advises on three key elements to attract business travelers to extend their stay: the right moment, the right offer and the right people.
The Chinese and Brazilians are champions of blending business and leisure. In Washington, D.C., we probably receive more “bizcations” than other U.S. destinations. I believe with the right ideas in place, you can grow group business into extended leisure stays.
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