5 Tips to Attract Millennial Travelers on Social Media
Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million (Skift). Some hotels, like the Marriott, are taking this a step further and actually redesigning rooms and lobbies to appeal to a more younger crowd.
Who Are Millennials?
Typically, a Millennial (also commonly known as Generation Y) is someone who falls between the ages of 16 and 34 (born around 1980 to about 1999). It is important for a hotelier to understand that Millennial travelers do not travel like their parents and grandparents do. For example, according to a study by Expedia and Egencia, Millennials are “far likelier than 46-65 year-olds to use mobile devices to enhance their travel experience” (The Future of Travel Study).
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