5 Things Every Hotel Should do DAILY on Social Media
For hotel marketers and destination marketers, a strong social media presence should be at the top of your to-do list, EVERYDAY.
With social media, maintaining a strong presence involves taking small steps each day to build and keep followers happy. But, don’t worry. A daily routine of social media maintenance doesn’t have to be overwhelming. In fact, it’s completely manageable when broken up into steps. Plus, these can be easily integrated with your other daily tasks when marketing hotels online.
Consider this your daily social media to-do list:
1. Address reviews
We've all seen bad TripAdvisor comments and cringed when the hotel failed to respond in a timely matter, or at all. If you think that these reviews stop there, think again. If someone is passionate about their experience at your property, they’re most likely also taking to Twitter and Facebook where potentially thousands of ears and eyes will be on you.
It helps to search for bad reviews and address them as soon as possible. Bad reviews are not necessary a bad thing either — they're an opportunity to branch out your customer service. Even if the matter cannot be addressed right away, most people appreciate the acknowledgment and knowing the problem will be solved.
New and regular customers will notice when you respond and be more inclined to visit your hotel and give it a 5-star rating.
(Read more on Hospitality.cvent.com)