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4 Stages of User Search Behavior for Travel Products


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When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond.


How does a user search for a hotel room or a flight and then eventually decide to make a booking?


Previously, we revealed that a typical online travel/hotel booking engine website is in fact very much a vertical search engine for travel/hotel booking information. But a vertical search engine is only one of the stages where a user performs an online search.


There are four major stages in which a user can search for travel or hotel information.


More details at clickz.com