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3 Hotel Marketing Secrets from Marketing Top Minds


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The Hospitality Sales & Marketing Association International (HSMAI)recently handed out its annualAdrian Awards, recognizing the “Top 25 Most Extraordinary Minds in Sales and Marketing” of 2013. These awards acknowledge recipients for creativity, innovation and cutting-edge marketing campaigns.

Out of a pool of more than 7,000 HSMAI members, the 25 top professionals were chosen for spearheading some kind of initiative that pushed the boundaries of marketing innovation, or for executing a marketing practice with exceptional results.

For hospitality brands, the task of marketing has always been crucial to operating a successful business—but never have the opportunities been more numerous or powerful than now, with social media and a wealth of other guest information to leverage. We spoke to three of the top 25 marketers to discover their secrets for hotel-marketing success.

Amir Eylon of Brand USA: Use Partnerships to Extend Marketing Reach

Global marketing is of growing importance to hotels today, due in part to an increase in international travelers visiting the U.S.: Strategically advertising to various types of travelers from emerging tourist markets, such as Brazil, India, Australia or South Korea, can drive them to book rooms at your property. And with spending rates that are, on average, five times greater than those of domestic travelers, international travelers can represent millions in extra revenue.

The challenge for many hotels, however, is encouraging international travelers to venture beyond the gateway cities like Los Angeles, New York City or Miami and experience more of the country. Knowing that everyone benefits when international visitors spread their spending more evenly across the U.S., the federal government decided a few years ago to lend a helping hand.

 The result? President Barack Obama signed the Travel Promotion Act of 2010 into law, opening up new resources to help lesser-known U.S. destinations market themselves worldwide. More specifically, the Act facilitated the creation of the Electronic System for Travel Authorization (ESTA).

(Read more at Overnight-success.softwareadvice.com)