The 28th National Hotel Online Marketing Senior Training Successfully Concluded in Beijing


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The 29thNational Online Marketing Training Senior Course, successfully on April 14, held by CCCEM (China Center for Certified e-Manager) in Beijing. The invited lecturer Mr. Truman Huang, Wintour CEO, made an analysis of hotel online marketing operational strategy.

Attended by over 40 managers of hotels of all over the nation, including general manager of Beijing Cloud Villa Resort Hotel, deputy general manager of Rebecca Hotel, sales manager of Horizon Hotel Kunming, etc., the 29thtraining emphasized on high-star hotel online marketing, which helped build online marketing channels and reached new audience through Internet. By analyzing the current conditions of hospitality industry, Mr. Huang proposed an online marketing strategy of Internet era and stated that micromarketing could be used to complete hotel online marketing integration and adjust management on the basis of micromarketing environment, which would improve management level and hotel revenue.