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15 Facts about Customer Experience


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The following articlecompiled a list of 50 facts that you should know about customer experience to help you follow the trends and stay ahead of the competition.

1.   70% of buying experiences are based on how the customer feels they are being treated – McKinsey

2.   55% of customers would pay extra to guarantee a better service – Defaqto research

3.   Customer who rate you 5 on a scale from 1 to 5 are six times more likely to buy from you again, as to if they "only" gave you a score of 4.8 – TeleFaction data research

4.   A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related – Bain & Company

5.   Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report 2008

(Read more at: Returnonbehavior.com)